M&S team boosts sales effectiveness via Rootit
The customer
Plantyn, part of the Infinitas Learning group, is one of the top 3 educational solution providers in Belgium. They offer qualitative pupil & teacher content, digital learning platforms and management software.
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The organisation was looking for a sustainable way to predict and grow its revenues and to capture meaningful insights through the main customer metrics.
How Rootit supported
A marketing & sales funnel model was integrated in Rootit to generate a sustainable, always up-to-date sales reporting that is embedded in the existing system landscape.
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This solution directs the sales reps to the right customers. On top, Rootit supports the team in better understanding the contribution of M&S campaigns to lead generation.
How we created impact
Alignment between marketing & sales
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Targeting the right customers
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Improved sales
visibility and control