Rootit - revenue optimization

There is a new way 

to grow revenue.

Rootit combines deep expertise, prescriptive analytics and cloud-based tools, with expert support and training. This unique combination drives revenue growth – now, and in the future.


Rootit® solutions are focused on 4 growth areas

Pricing solutions 

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Drive net revenue growth through price & promotion optimization. Get full transparency in price structures & levels across customers.

Maximize sales effectiveness & grow your accounts. Guide the revenue team throughout the sales cycle.





Provide your decision-makers with a single source of the truth of the financial stability, evolutions & trends and KPI progress of your organization.



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Rebalance your assortment to drive profitability and customer satisfaction.



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Do not stay behind. 

Invest today in data-driven selling.

By 2025, 60% of B2B sales organizations will transition from experience- and intuition-based selling to data-driven selling, according to Gartner, Inc.

The Gartner Future of Sales 2025

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You're in good company.

We are proud to work for these leading brands.

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Analytics as a Service.

Discover our brand new offering which allows companies to optimize data, reports & analytics in a flexible way, while leveraging Rootit's expertise.

Rootit is more than software.

It is a proven methodology based on years of experience.


Many companies struggle to get a qualitative customer data lake in place and benefit from revenue optimization analytics throughout the complete customer lifetime.

This is exactly where we make the difference with other CRO solutions. 

Our revenue optimization data model integrates and enriches all available customer data in a way that the entire revenue team has a 360° view on each account and knows exactly what the next best actions are to generate value.

Rootit - CRO methodology


Buyers are more sophisticated than ever and sales must adapt. Increasing the efficiency and effectiveness are key challenges those days.

A well-built sales playbook and alignment of your sales process with the buyer's journey are key foundations of our guided selling solution. Rootit tells your revenue team what to do and what to communicate in a given sales scenario.


A solid customer relationship, built on multiple cross-functional touchpoints and an understanding of all stakeholder's objectives, is key to grow your succes rate in a B2B market.


Our Rootit methodology and platform stimulates collaboration across the entire revenue team to provide great customer experiences and to focus on the preferred customer outcomes.